A small step for cars, a giant leap for the automotive industry. MARK.SPACE, together with Jaguar Land Rover Russia have announced their strategic partnership.
MARK.SPACE provides an open-source, Blockchain-powered VR platform, which is a big step for the future of the entire automotive business on the territory of the Russian Federation. Acknowledging the full potential of the possibilities, JLR Russia has decided to fully digitize their brand experience center and Inchcape dealership center, as well as bind the JLR Connect service to the MARK.SPACE VR system.
Integration of JLR products and services within the MARK.SPACE platform will provide competitive advantages to optimize resources and advance business development through use of VR and Blockchain technologies.
Both parties are looking forward to a long-term, committed business relationship through a strategic partnership that will go down in history as a breakthrough for the automotive industry as a whole.
MARK.SPACE is not a simple eco-system which allows for global interaction – the platform enables its users to apply real-life cases and business ideas, create new content and consume goods and services from the platform’s other users. MARK.SPACE integrates creative ideas with the most progressive technologies, such as Virtual Reality (VR), the Blockchain and smart contracts, and soon will operate on a uniquely architected decentralized platform.
Jaguar Land Rover is the UK’s largest car manufacturer. Taking British ingenuity, craftsmanship and innovation to markets around the world. Both marques have long and complex histories prior to their merger, going back to the 1940s. Jaguar Land Rover has been a subsidiary of Tata Motors since 2008, when the latter acquired it from Ford. It sold a total of 462,678 vehicles during 2014, comprising 381,108 Land Rover vehicles and 81,470 Jaguar vehicles.
