Rewards.com has partnered with Dash to allow customers to earn and redeem the popular digital currency across the retail platform of the leading global cashback website.
According to a press release Thursday, Dash is the first cryptocurrency to be accepted as a payment method on the loyalty rewards website, which incentivizes purchases by giving consumers a percentage of cash back on total purchases.
Rewards.com allows users to purchase electronics items, apparel, travel, health and beauty products from online and department stores, with discounts on brands such as Macy’s, Nike, Neiman Marcus, Walmart, Samsung, and Home Depot.
Right now, Rewards.com users can earn Dash on purchases made on the platform, which can be transferred to their off-site wallets or kept in their Rewards.com account for future purchases. Full integration of Dash functionality, which will include the ability to make purchases with Dash, will be completed in Q4 2018, according to the press release.
“This is the next step for Dash in our goal of achieving widespread mainstream adoption,” said Global Head of Business Development at Dash Core Group Brad Zastrow, in the statement. “The partnership with a high caliber business like Rewards.com lowers the barrier to entry by eliminating the complication for those unfamiliar with digital asset exchanges.
“No longer do people need to buy, mine or trade for Dash. With this partnership, everyday consumers can earn Dash simply by shopping, which has never been done before on this platform. We believe our new alliance will encourage consumers to explore alternative options for payments and bring added value to loyalty rewards programs, particularly for an increasingly tech-savvy audience.”
“The remarkable aspect of this partnership is we are introducing people to cryptocurrency in a nonthreatening way,” said CEO and Co-Founder of Rewards.com, Todd Rowan. “Let’s say you shop at Macy’s, Groupon, or Hotels.com, you can earn a portion of the total purchase in cryptocurrency. The program works just like any points program. You can keep your rewards in the ecosystem just like you would with any type of reward point or redeem it for products, travel, restaurants, or gift cards. The earnings from Rewards.com will help you to start to learn about how to use cryptocurrency, including trading it on the market for Bitcoin or cryptocurrencies. Rewards.com takes us one step closer to global mainstream acceptance of cryptocurrency.”