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BAPE has collaborated with a number of high-end fashion brands and designers, such as Louis Vuitton and Comme des Garçons. These collaborations are highly sought after and can command high prices due to the exclusivity and limited red bape jacket availability of the items. BAPE has developed a strong brand identity and cachet, which has contributed to the perception of the brand as a luxury and aspirational label. BAPE has a strong following among celebrities and musicians, who often wear the brand's clothing in public and in music videos. This exposure can increase the desirability and value of the brand's clothing.