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How do Price Comparison Websites Work? You can compare prices for goods supplied by numerous stores using a price comparison app or website. This type of app offers you the product pricing from several merchants so you can see where to get the stuff at a reasonable price. You can search for your product using the product name in some price comparison tools while scanning the barcode is required in others. The price comparison tools then display a list of merchants charging different prices for the same product. The likelihood of using a price comparison tool increases for those wanting to cut costs on purchases. You might need to provide your goods at a lesser price to entice buyers who are on a tight budget. To get customers to your store, you don't necessarily need to cut the price of your products.